|Title: HOW TO USE STORYTELLING WHILE MARKETING|
| sunnile ony
“Once upon a time, there was a Kingdom. There lived a beautiful princess… …and they lived happily ever after!!! Do you remember listening to such stories in your childhood? Yes, most of us would. Why do we watch movies or read comics? It is natural human behavior that we love to listen to narrations and experiences in a story format. There could be three types of story plots. Stories about somebody overcoming a problematic situation or facing a lot of challenges and finally coming out victorious are challenging plots. Sometimes stories involve emotional plot or creative connection plot. We can use these elements in our marketing plan as well.